We are very satisfied with the results
achieved in France where market share
has increased by 3% over the lase two years.
Nevertheless, we would like to establish our presence further in France. What, in your opinion, should we consider to achieve such an objective ?
Pauline Blanche:
Among a number of things, one should consider the difference in mentality between the British and the French customers.
Tastes, influences, the criteria regarding choice are all very different. The difference in mentality is often a source of misunderstandings and diverging opinions.
Jack Boots:
Could you be a little more precise.
I have some difficulty in understanding what exactly you would like to say.
Jacques Noir:
We think that there is a need in more intercultural awareness.
We think that there is a need of more intercultural awareness.
We think that there is a need for more intercultural awareness.
